Posts Tagged ‘Social Media’

Err… Excuse Me?

December 8, 2010
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I see a Winner here!!

January 8, 2008

Do you know what these words mean??

Fugleman? Cur? Repartee? ok ok may be you know Hokum? or Sully? Try this: Brusque?

Words that you may want to know the meaning of? Hmmmm…..

My earlier post talked about engaging the customer. I think Poverty.com have got themselves a winner. What a great concept.

You love a challenge when it comes to your language → You would love to learn more and become better in your English → Just click on the choices of the meanings of the word → Get the answers right and for every word that you get right, they will donate 100 grains of rice through the United Nations.

Free Rice, yep.

The advertisers pay for the rice and you (an engaged customer) actually becomes a contributor to a social cause. Brilliant.

True Engagement for a Social cause using Web 2.0

free.jpg

Why am I writing this?

January 8, 2008

I started this blog with the sole objective of penning my random thoughts, ideas and mainly links which I liked for myself (something like my own Digg this space) and was happily surprised to know that some of friends regularly read it, even though they did not comment.

Lead me to think…..Has Social Media really arrived in India? Maybe yes and Maybe no. But a quick glance around the webspace leads me to believe we are getting there and…..fast.

The rules of customer engagement have changed and companies are waking up fast. A good example are the virals I talked about in my earlier post, then came Sunsilk with its great interactive website (I’m sure you have heard of the Sunsilk Gang of Girls)  and recently, Skoda instead of actually talking about their soon to be launched car… Fabia.. or extolling the many features and car comparisons in their print ads… chose to just mention their web address in the print copy …. purely to engage the customer. I don’t think they have done a great job in the “engagement part” beacuse the contest page doesn’t seem to mention the rules of participation and is a dead end, but neverthless, we are getting there.

Are our companies ready for the Social Web and its effect on our brands and buying behaviour? Have we budgeted for this? More importantly, how do we measure this impact? Start clicking around and you’ll be surprised.