Posts Tagged ‘Hyatt’

क्या अंदाज़ है?

January 31, 2008

AnDaaz : अंदाज़

The Urdu word meaning style, actually your personal style. That’s the new brand name chosen by Hyatt Hotels for their new age hotels reflecting warmth, home spaces as well as a hotel experience like no other.

I am truly impressed by their choice as well as the philosophy being built around it. Launched in April 2007, the first Andaz hotel  is the refurbished Great Eastern Hotel in London. Three more hotels are expected to come up soon.

They have even launched Andaz Music to be synchronous with the kind of sensory experience that you can expect at any Andaz hotel. Great brand association.

Recommended ipod music collections every month. What an interesting way to market your new AnDaaz : अंदाज़!! Your personal style hotel.