Archive for the ‘Wow!!’ Category

Where the hell are YOU?

March 13, 2009

While reading about Tactical Marketing, I came across this amazing concept which just made me smile real wide.

Stride Gum, chanced upon Matt Harding’s dancing and decided to sponsor him to do his dance around the world. It became viral because of it’s pure simplicity and the rest is history….. and all they did was mention their name just once at the credits….

Matt danced a lot and has done three videos. I don’t know anyone till now, who doesn’t smile while watching him do his funny moves…

This was him in 2006…

…. and the recent one in 2008

You can get to know him better at his site …..

So where are YOU today?

And what are you doing today to smile 🙂

Hope you are chewing gum 😉


DLF Emporio is now OPEN!!

January 10, 2009

August 2008 > whoooosh > January 2009 = DLF Emporio.

Luxury Retail in India has always been wanting of a destinantion that is true to itself. The answer till now was the tried and tested five star hotels, borrowing their prestige and catering to their well heeled cliebt base.

Welcome to DLF Emporio!!

DLF Emporio

Highly visible from Nelson Mandela road, in Vasant Kunj, New Delhi, the “DLF Emporio Experience” begins when you enter the property. Palm tree lined drives lead to a cobbled driveway, with a sensational fountain in the centre, creating an elegant sense of arrival. the landscape design provides a lush, inviting compliment to the building’s architecture, incorporating blooming bushes and plants. DLF Emporio raises the bar in retail development by transforming shopping into a multi sensory experience through its beautiful architecture and distinctive design. Conceptualized around two dramatic atriums with palm trees, a courtyard with an egraved stained skylight, a sense of openness is the central theme. Public spaces offer wide corridors, rich materials like Italian marble, brass detailing, artful lighting and larger than life chandeliers. retail spaces are generously proportioned with high ceilings and large display windows to showcase merchandise.

DLF Emporio offers a dazzling selection of International retailers, including Louis Vuitton, Dior, jimmy Choo, fendi, cartier, Burberry, Giorgio Armani, salvatore Ferragamo, Tod’s and Gucci and many more on the Ground and the First Floor, as well as some of the most in demand Indian designers, such as Tarun tahiliani, Rohit Bal, Abu Jani Sandeep Khosla, Surekha Jain, Alpana Gujral, Ranna Gill, Ganjam and many more on the Second and Third floors.

Finally, we are there, DLF has re-defined the luxury retailscape in India and I’m proud to have brought this baby upto its feet. From the time we did the soft opening in August to now, it was a whirlwind of store openings, promotions, activities and setting up the entire marketing plan, it was great fun. Some earlier photos.

Besides the Kingfisher Calendar 2009 launch tomorrow, I’m getting busy to accelarate the mall to its next level of opening.

With a promise to myself to be back to blogging in 2009 and a desire to understand the luxury space in India, I’m back in action!!

Go Goa….aah!!

May 4, 2008

That was quite a break from blogging. First, I was away to Goa in March and then lotsa travel and work happened in April!! Anyways, more about Goa here.

It was real cool, considering this was my first time there. To start with…I met an old friend, Aseem and his wife who run Big Chill in the flight. Took some traveller tips from them, and landed at Candolim and lazed about the beach. Scootered off to Anjuna to check out the flea market. Plain old Janpath style stuff, overpriced to try to fleece all the firangis there. It had its own surprises though….what does business make us do…imagine this pallu and saree clad lady standing next to her stall chewing beetelnut and traditionally dressed suddenly saying “Hello Sir Afternoon maa’m, please have a look at my shop, excellent stuff…nothing cheaper anywhere else…why don’t you at least take a look etc etc .. I was dumbfounded…..the best part was trooping to Cafe Looda where Mr French was singing ‘sarv mangalam’ et all with the drums being played by a goan, the bass by an israeli and the guitar by mr iran….the place was packed and kingfisher draught was doing the rounds.. the breeze was scented and cool and we even had an opportunity to watch a well decorated cow…. yes a cow…do a kinda tap dance..with some head banging thrown in for extra measure that also on the beats of some old bollywood number….whoaaaaa

Jimmy gave us an excellent evening meal with some great a santoor version of ‘Hotel california’ and an awesome rendition of Chris Rea’s ‘Road to Hell’ back at Candolim. Had crabs at Amigos, saw Old Goa, Drove to the Fort and even managed a beautiful view from Jimmy Guzder’s palace. Went to the cashew market, and chanced upon some guava papad!!

The latter part of the time was spent lazing in South Goa at Benaulim. Smooth slow waves, butter garlic prawns, cycling on the beach, cadlelit dinner by the waves, playing volleyball and plain snoring away to glory after lots of beer….can’t  paint a better picture.

All in all, t’was great fun. Even found a shop which said – No other place to buy “Genuine Fakes”

I’ll go back soon!!



“Improv”e yourself!!

March 5, 2008

When I finished reading “Blink” by Malcolm Gladwell, one of the few things I decided to check out was Improv.

Improv (improvisional theatre) is essentially theatre where no script is used. Even if you are not a theatre person, it’s a fantastic tool to think differently, ideate and generally have loads of fun in a group. Remember “Whose Line Is It Anyway??” It could be a pre-cursor to training workshops etc however, I see it more as a tool to collaborate, learn and grow.

All of us use improv in some part daily whenever we interact with people. Words, Tones and Body Language leads conversations to be interpreted by all of us; in our own ways and we distill this information to reply or react. However, we don’t do this in an active coherent postive way always, because we don’t think about it. Wouldn’t it be great if you could use “improv” techniques / games to lead sales pitches, interviews, daily interactions to your advantage. Improvise or perish….where did I read that?

A absolutely awesome place to start is The Improv Page which lists the history, meaning and fab links to get to know Improv. Dan Goldstein offers some great tips on how to be a great improvisor. Some fun games and loads of exercises can be found at Improv Encyclopedia!!

Reminds me of the time we used to make “clever satirical talk” (hehehehe) in college with Sid and gang and later in hotels with Chef Mandaar. Oh boy, we sure had loads of fun with language and how it could be mis-interpreted for humour.

Lets Improv-e!!

क्या अंदाज़ है?

January 31, 2008

AnDaaz : अंदाज़

The Urdu word meaning style, actually your personal style. That’s the new brand name chosen by Hyatt Hotels for their new age hotels reflecting warmth, home spaces as well as a hotel experience like no other.

I am truly impressed by their choice as well as the philosophy being built around it. Launched in April 2007, the first Andaz hotel  is the refurbished Great Eastern Hotel in London. Three more hotels are expected to come up soon.

They have even launched Andaz Music to be synchronous with the kind of sensory experience that you can expect at any Andaz hotel. Great brand association.

Recommended ipod music collections every month. What an interesting way to market your new AnDaaz : अंदाज़!! Your personal style hotel.

Whooosh!! Let me Change This!!

January 29, 2008

Yes, I have been away. Viral fever helped me become Mr Grumpy last week and he never wanted to communicate. Come to think of it, I wanted so much to write but ended up procrastinating. The trigger for Mr Grumpy was the bad traffic management at the newly opened toll plaza on NH 8. Sometimes, when a lot of these feelings well up, one sheds the Mr Grumpy coat and starts all over. It’s the threshold. Critical mass attained.

Today was that day for me. For no particular reason.

So I decided to change from Mr Grumpy. It was not easy. Web 2.0 was help at hand. Let me explain.

What do we usually do with our thoughts all day long? Mind Chatter is constant and ideas keep popping. I handle part of this by talking, communicating. Blogging is also part of this communication effort.

I found an amazing way to use this medium by getting to know ChangeThis. How do YOU promote your logical and rational thinking into a communication that can be shared and will have effect on others?

Simple….use ChangeThis. Make your manifesto or read the many available absolutely great ones online. Share and spread the word. You have manifestos from Guy Kawasaki, Tom Peters, Seth Godin and yes Hugh Macleod is also there with his HTBC (How to be Creative) thoughts.

And whooosh!! Mr Grumpy vanished. Some of the manifesto’s are so awesome that you would want to download them (for free). I loved the concept and the way its turned out to be in the websphere.

Miss it and be left out… Go ChangeThis !! 

I see a Winner here!!

January 8, 2008

Do you know what these words mean??

Fugleman? Cur? Repartee? ok ok may be you know Hokum? or Sully? Try this: Brusque?

Words that you may want to know the meaning of? Hmmmm…..

My earlier post talked about engaging the customer. I think have got themselves a winner. What a great concept.

You love a challenge when it comes to your language → You would love to learn more and become better in your English → Just click on the choices of the meanings of the word → Get the answers right and for every word that you get right, they will donate 100 grains of rice through the United Nations.

Free Rice, yep.

The advertisers pay for the rice and you (an engaged customer) actually becomes a contributor to a social cause. Brilliant.

True Engagement for a Social cause using Web 2.0


I love my photos…

January 8, 2008

Last week, I needed to send some logos and pictures which were being thought up for a new promotion and I didn’t them to be mis-used. I wanted to put watermarks or some copyright information so that these could not be edited, so what did I do? I found this excellent website that allows you and me and anyone else to upload, edit and then save your photos from anywhere for FREE and you don’t even have to be a member and there are no forms to fill. It was a breeze. I loved it.

Picnik lets you edit and tweak your photos online by allowing you to change, put special effects and more (regular features of photo editing software) besides helping you put copyright information as well as watermarks to your images.

I think it was swell. The UI was excellent. Photojojo recommends them too. Considering  the number of photos I had from the new year’s party which needed touch up, I gave it a try and really liked the results.

I forgot to add, I loved the way the website keeps you engaged even while the interface is loading….rather than the regular 10% or 20% loaded… they sow the seeds, then grow the grass, then water the plants, pick the strawberries……. very nice touch. Check it out.

Let’s Jiggy Wit It…

December 26, 2007

I recently saw this interesting question at LinkedIn asking if there was a technique in solving a Jigsaw Puzzle. Mine used to be starting out with the corners, then color coordinating and then fitting in the biggest – easy looking pieces, wow, it used to be Super Fun.

Memories of me and my brother trying to clock the fastest in a 180 piece puzzle came back. Even though both of us had solved it many times, it used to be such a challenge trying to do it all over again. I saw the old box on one of my visit’s back home to Mom and Dad and couldn’t help sitting down to solve it once again…. It looked something like this after 15 minutes….


I also found these amazing sites where you could solve Jigsaw puzzles online…yippeee….

Jigsawland and Jigzone 

The guys at Jigzone even give you an option of embedding one in your blog besides feeding a new puzzle out to you everyday. I loved both the sites and I am sure there are many more such online. So go on try your luck and send me some links if you find more…

Lets Jiggy Wit It !!

RE-FRESH your dictionary…

December 10, 2007


Now those are some of the words you should be mapping ,,,, huh?

One of my favourite sites that maps upcoming trends, whats going to be in vogue and what’s already happened…. a storehouse from where I get lots of ideas is TrendWatching.

Now a couple of these fellas started compiling trends and sending a synopsis way back in 2002, and it became an instant hit and yep, if you still haven’t heard of them, guess where does that leave you in this zoom info age?

Catch their latest briefing which is one their nice ways to send you “intel” to be “In the Know” or plain vanilla subscribe to their mailing list.

I guarantee you will want to contribute and become a Spring Spotter. I am already one.

If you really like it….buy me a copy of their 2008 Trend Report…. its really cool…. infact so much so that they have recently started mapping India big time and mention it in their recent Trend Report.

Don’t miss their Free Tips. Happy Reading.

What’s your Slogan?

December 5, 2007




I personally liked the last one as my slogan? What would be yours?

This was the after thought. Let me tell you the thought, first.

Like HTML, our thoughts connect with each other and I think mine jump from one to another faster than I would imagine. These thought jumps of course came from page jumps across some incredibly useful web-sites I found today. More about those in my future posts. Coming back to “Sloganising”

Do you want a catchy slogan? Tied up for the right one for your business / ad campaign / teaser / promo. Look no further. Go to Sloganiser, punch in a maximum of two words and yipeeeee you can choose from the random one’s the site throws back. I thought it was funny and of course doubted the sensibility in it. But, after trying various words from funky monkeys to lamb chops to vanilla crispy ….. well I was convinced. 

Lastly I also tried my name and the some of the options (besides the hilarious ones) that came up were… 

  • Sudeep Chhabra Rocks
  • Sudeep Chhabra, so what??
  • Sudeep Chhabra Non-Stop….
  • Sudeep Chhabra Can….    from where I made my slogan …..

Try your luck. You may get your next best slogan from here….. Then, let me know if you liked it.

Shift happens….Did YOU know??

October 23, 2007

ओये यह क्या है ?

October 16, 2007

WowieKazowie – now that’s what I call a word that makes you sit up.

Ummm how did I get this?? 

I looked up one of my often visited page on flickr which is Valpopando’s pageThis guy is awesome and when you look at some of the photos he has taken, I can only say “WowieKazowie” ….. no other word can describe the beauty that he captures….which makes me come back to these new words that have appeared in our lives… which so often get tagged as “slang” but become part and parcel of our daily lives. I know what my friend Tej Lamba would say – “आई मेह्सूस्मेंत”