Archive for the ‘Trendspotting’ Category

DLF Emporio is now OPEN!!

January 10, 2009

August 2008 > whoooosh > January 2009 = DLF Emporio.

Luxury Retail in India has always been wanting of a destinantion that is true to itself. The answer till now was the tried and tested five star hotels, borrowing their prestige and catering to their well heeled cliebt base.

Welcome to DLF Emporio!!

DLF Emporio

Highly visible from Nelson Mandela road, in Vasant Kunj, New Delhi, the “DLF Emporio Experience” begins when you enter the property. Palm tree lined drives lead to a cobbled driveway, with a sensational fountain in the centre, creating an elegant sense of arrival. the landscape design provides a lush, inviting compliment to the building’s architecture, incorporating blooming bushes and plants. DLF Emporio raises the bar in retail development by transforming shopping into a multi sensory experience through its beautiful architecture and distinctive design. Conceptualized around two dramatic atriums with palm trees, a courtyard with an egraved stained skylight, a sense of openness is the central theme. Public spaces offer wide corridors, rich materials like Italian marble, brass detailing, artful lighting and larger than life chandeliers. retail spaces are generously proportioned with high ceilings and large display windows to showcase merchandise.

DLF Emporio offers a dazzling selection of International retailers, including Louis Vuitton, Dior, jimmy Choo, fendi, cartier, Burberry, Giorgio Armani, salvatore Ferragamo, Tod’s and Gucci and many more on the Ground and the First Floor, as well as some of the most in demand Indian designers, such as Tarun tahiliani, Rohit Bal, Abu Jani Sandeep Khosla, Surekha Jain, Alpana Gujral, Ranna Gill, Ganjam and many more on the Second and Third floors.

Finally, we are there, DLF has re-defined the luxury retailscape in India and I’m proud to have brought this baby upto its feet. From the time we did the soft opening in August to now, it was a whirlwind of store openings, promotions, activities and setting up the entire marketing plan, it was great fun. Some earlier photos.

Besides the Kingfisher Calendar 2009 launch tomorrow, I’m getting busy to accelarate the mall to its next level of opening.

With a promise to myself to be back to blogging in 2009 and a desire to understand the luxury space in India, I’m back in action!!

The Sound of Conversation!!

May 5, 2008

This ain’t new. But, definitely, it’s worth a being part of. I am talking about Pecha Kucha.

Pronounced as peh-chak-cha, literally meaning ‘the sound of conversation’ in Japanese, it was started by Astrid Klein and Mark Dytham as long back as 2003 in Tokyo.

An idea presentation concept which is quite simple and effective.

Each presenter is allowed a Powerpoint show of 20 slides for 20 seconds each (Think Twenty Twenty here too) This gives a total presentation time of 6 minutes and 40 seconds and your time is up. Usually, the prsentation is pre-set to move each slide after 20 seconds and one doesn’t have much choice in the matter. What a great way to communicate. Don’t you wish all your office presentations were like this?

The cool thing is that anyone can present anything, though it originally started out as a forum for young designers to share and showcase their work. Incidentally, the Pecha Kucha virus is spreading to the business world too, with some companies trying the format.

You too can participate in the Pecha Kucha night at Delhi, the last happened at the British Council Library. I will be there on the next PKN.

Lets Chit-Chat or Gup-Shup = Pecha Kucha!!

Are you LinkedIn? Yet?

February 28, 2008

LinkedIn 

LinkedIn …. Are YOU there?

What perhaps started out as a site to encourage networking with the premise of finding the right job for the many passive job seekers out there, has today beome the hottest business networking site. So much so that if you don’t have a LI profile, you really haven’t arrived. Their philosophy is simple. “Relationships Matter”  and the numbers speak for themselves.

An online network of more than 19 million people from 150 industries and growing…. wowiekazowie…. hey that sure is big and India seems to be growing exponentially over other countries. So how does that help me? or YOU?

For one, its a fantastic place to get noticed. They have fab features and the online pool available to help you with your questions (one of the coolest sections on LI) is worth checking out.

While I check the great Q and A page almost daily, (I have a personal selection of bookmarked answers that I refer to often) I have been so impressed with the quality of answers online at times, that I wanted to present these together at one place to share with like minded people.

Zale Tabakman has done exactly that and an awesome job at it. I LinkedIn with Zale some time back and loved the feature on his website where he talks about “Success though Balance” Don’t miss his presentation on how to use LinkedIn. His latest post also mentions my response on one of his questions, which is cool. Great idea Zale.

Closer home, Ajay Jain has just finished writing a book on “Lets Connect: using LinkedIn to get ahead at work” You can read some of the excerpts and learn from the fab stuff he’s presented. Hope to get my hands on his book and review it. He has been instrumental in starting (perhaps the first) LinkedIn Face 2 Face meet (Linkedin f2f) and hopes to collaborate from his network. Great work!!

Besides the many ways you learn and benefit from being on LinkedIn, you also get to grow your professional network and come in contact with some amazing think tanks.

So are YOU on LinkedIn? Yet? I am!!!

How would you want it served??

February 18, 2008

Information.

Ideas.

Strategy.

Anything that YOU find useful and could use to your advantage. How do you get it to yourself? Do you read online, emails, articles, books or subscribe to RSS feeds that interest you. I surf the web almost daily to find new stuff I may like.

Today I found out about FastCompany.

A cool learning place to find great topics to subscribe to and they have a platform built around to share ideas of forward thinking business leaders. I sure signed up. Laughed at Ruth Sherman’s recent post.

On another note, last week, I found this classy way to share my stuff. That is my blog posts using Odiogo (pronounced so as to sound as audio-go). Just click on the Odiogo button on my blog (right hand side) and you can; not only listen to my blogposts as a podcast immediately, you can even subscribe to them or download to listen later. How cool is that.

So how would you like your information served??

Lets “Go to the Market”!!

February 18, 2008

I yearn to learn everyday and recently came across this wondefully written book by Larry Friedman on “go to market” strategies. Now what exactly is a “GTM – Go To Market strategy”?

A concise and clearly articulated strategy which defines market entry and growth driven through compelling messages to the end customer to retain and grow their loyalty. It sounds quite nice when you write about it, but day before; when I ended up plotting various Go To Market channels for a new product (whose presentation I had been given), I found the discussion enriching. We came up with lots of ideas using lots of possible channels to take the product to the market, but which one was the most feasible?? Cost effective?? Considering that by the time the product actually reaches the end customer, his / her preferences and expectations have changed, as the market is really dynamic.

I thought to myself that an excellent Go To Market strategy should solve the following: Maximum number of product Exposures to reach our customers the Fastest. How do we reach the critcal mass required to have enough people sitting up and taking notice and creating buzz about our products / services? I don’t think we pay that close attention to our GTM strategy. Add to this the fact that there really cannot be ONE correct Go To market strategy….. it has to be dynamic and should hit a chord with our customers.

Go me thinking….do I have a defined GTM strategy for my business? Any thoughts??

Lets “Go to the Market”!!

क्या अंदाज़ है?

January 31, 2008

AnDaaz : अंदाज़

The Urdu word meaning style, actually your personal style. That’s the new brand name chosen by Hyatt Hotels for their new age hotels reflecting warmth, home spaces as well as a hotel experience like no other.

I am truly impressed by their choice as well as the philosophy being built around it. Launched in April 2007, the first Andaz hotel  is the refurbished Great Eastern Hotel in London. Three more hotels are expected to come up soon.

They have even launched Andaz Music to be synchronous with the kind of sensory experience that you can expect at any Andaz hotel. Great brand association.

Recommended ipod music collections every month. What an interesting way to market your new AnDaaz : अंदाज़!! Your personal style hotel.

Why am I writing this?

January 8, 2008

I started this blog with the sole objective of penning my random thoughts, ideas and mainly links which I liked for myself (something like my own Digg this space) and was happily surprised to know that some of friends regularly read it, even though they did not comment.

Lead me to think…..Has Social Media really arrived in India? Maybe yes and Maybe no. But a quick glance around the webspace leads me to believe we are getting there and…..fast.

The rules of customer engagement have changed and companies are waking up fast. A good example are the virals I talked about in my earlier post, then came Sunsilk with its great interactive website (I’m sure you have heard of the Sunsilk Gang of Girls)  and recently, Skoda instead of actually talking about their soon to be launched car… Fabia.. or extolling the many features and car comparisons in their print ads… chose to just mention their web address in the print copy …. purely to engage the customer. I don’t think they have done a great job in the “engagement part” beacuse the contest page doesn’t seem to mention the rules of participation and is a dead end, but neverthless, we are getting there.

Are our companies ready for the Social Web and its effect on our brands and buying behaviour? Have we budgeted for this? More importantly, how do we measure this impact? Start clicking around and you’ll be surprised.

Yummmy!!!

January 2, 2008

The New Year Party was a Blast, a Big BonfireBeer and more Beer, Barbecue and Biryani….. and yep Confetti Bombs …. that was a cool idea. While chewing on the succulent pieces of meat, I couldn’t help thinking of this amazing (I guess so, as I always salivate when I look at it) seasoning idea I looked up the other day. BACON + SALT = BACONSALT

Yep all you foodies; think of the taste of melted bacon and salt combined together …. oooohh… man it must be awesome. “Justin and Dave” chucked their jobs and combined Bacon and Salt to create Bacon Salt; which as per them is VEGETARIAN and yes.. ZERO calorie seasoning salt. What a zany idea. I just loved it. Slurp Slurp. Please send me some if you order for yourself….. Cheffy .. are you listening??

This is what I would call a “flavour-bomb” (A flavour bomb being any food recipe which when combined together in its first bite would give you an refreshing, explosive, multi sensory tasting experience)

Are you ready for Umami – the fifth taste ??

I am hungry now….

RE-FRESH your dictionary…

December 10, 2007

trends.png

Now those are some of the words you should be mapping ,,,, huh?

One of my favourite sites that maps upcoming trends, whats going to be in vogue and what’s already happened…. a storehouse from where I get lots of ideas is TrendWatching.

Now a couple of these fellas started compiling trends and sending a synopsis way back in 2002, and it became an instant hit and yep, if you still haven’t heard of them, guess where does that leave you in this zoom info age?

Catch their latest briefing which is one their nice ways to send you “intel” to be “In the Know” or plain vanilla subscribe to their mailing list.

I guarantee you will want to contribute and become a Spring Spotter. I am already one.

If you really like it….buy me a copy of their 2008 Trend Report…. its really cool…. infact so much so that they have recently started mapping India big time and mention it in their recent Trend Report.

Don’t miss their Free Tips. Happy Reading.

What’s your Slogan?

December 5, 2007

SUDEEP CHHABRA CAN.

SUDEEP CHHABRA CAN DO.

SUDEEP CHHABRA CAN DO MORE.

I personally liked the last one as my slogan? What would be yours?

This was the after thought. Let me tell you the thought, first.

Like HTML, our thoughts connect with each other and I think mine jump from one to another faster than I would imagine. These thought jumps of course came from page jumps across some incredibly useful web-sites I found today. More about those in my future posts. Coming back to “Sloganising”

Do you want a catchy slogan? Tied up for the right one for your business / ad campaign / teaser / promo. Look no further. Go to Sloganiser, punch in a maximum of two words and yipeeeee you can choose from the random one’s the site throws back. I thought it was funny and of course doubted the sensibility in it. But, after trying various words from funky monkeys to lamb chops to vanilla crispy ….. well I was convinced. 

Lastly I also tried my name and the some of the options (besides the hilarious ones) that came up were… 

  • Sudeep Chhabra Rocks
  • Sudeep Chhabra, so what??
  • Sudeep Chhabra Non-Stop….
  • Sudeep Chhabra Can….    from where I made my slogan …..

Try your luck. You may get your next best slogan from here….. Then, let me know if you liked it.

Buzz Marketing

November 29, 2007

I am sure many of you who are in the echelons of Marketing as a function find yourself face to face with words like “Buzz and or Viral Marketing” I have recently seen many discussions on LinkedIn talking about how to create this so called “Buzz”

So how do we create this Buzz?? Like Seth Godin talks about finding our “Purple Cow” and then introducing it to early adopters / sneezers / seeders who then spread the good word around, I wonder how easy it is to zero down on our true differentiator…. I guess it’s not that easy, considering the overlaps in “me-too” products and similar services present out there. But if we start thinking in that direction, I am sure there are answers waiting to be found. Good starting point for that next brainstorming session.

Yesterday, I came across a brilliantly written blog post by Peter Delegge about how Apple recently said Thank You to the early customers of the iphone. Must Read.

Plus, if you are someone like me who’s still learning on the job, I am sure you’ll get the Buzz on this presentation….

Mooooooo….

October 31, 2007

While watching TV last night, I saw a couple of ads which were quick and drove their message home albeit in-directly. It was implied and made “to be understood” by the masses. I couldn’t help thinking about my most recent read – “The Purple Cow” by Seth Godin. Now the books been around for quite a while, but I just got my hand’s on to it. Interesting read.

Recommended.

Now, I am reading “The Big Moo” edited by Seth.

Coming back to the ads, if you look closely, you realise there is a shift in TVC’s from product – touting to experience marketing and its easy to miss if one doesn’t look closely. Everyone remembers “दिमाग की बत्ती जला दे”, or the award winning Happy Dent ad. Beacuse its a “Purple Cow” and its experience based.

Which leads me to all these great virals doing the rounds, by the awesome team at Webchutney. See them all here. 1  2  3  4  5

इंडिया – सोने की चिडिया

October 27, 2007

Its not easy to miss the relation, especially if its “Mckinsey-ish” in nature.

While chatting with Kunal today, he mentioned working on this new site which is incidentally completely in हिन्दी and I couldn’t help noticing our importance to the world – we Indians – so much so that Mckinsey used the adage of सोने की चिडिया  – The Bird of Gold – when they talk about the rise of the Indian consumer market.

Besides the nice synopsis in the slideshow they present here, they have actually done a 6 chapter report on this phenomenonal rise. Interseting read, if I may say.

हम हैं जोश में!!

Hello there…wassup with you?

October 8, 2007

Many many days ago. Yes. So many days of thinking – ago that I would pen my thoughts down – I am finally writing to tell you about the “prarambha”  – a renewed beginning wherein I will share my thoughts, ideas and anything else that catches my fancy…and there are many things that actually do.

The first post in a new blog is usually funny, you have many things to say but don’t know where to begin. But I have realised that the best thing to do is : To begin : Prarambha.

My day started looking up this real interesting service thats currently only available in the US, which lets one talk to your phone and save a voicemail, which then gets sent to your friends, colleagues ..well just about everyone you want to as a text or an email. Pretty cool and very functional. Wonder when this gets integrated with our mobile phone operators. See it here.